1. The company has a low employee turnover rate Partnering with a company encompasses more than simply purchasing their solutions at a competitive price. Forming a strong relationship may (and typically does) involve, at minimum, regularly working with their employees to identify cooperative areas of growth, and improve collaboration and communication where needed. Now, if your level of interaction simply doesn’t go beyond the purchasing phase, that doesn’t mean you’re not presented with opportunities to strengthen the relationship. For example, you likely have to contact your customer’s technical support department for information regarding solution updates and repairs or for answers about general product installation, implementation and usage. These too are chances to form deeper connections. Here’s the problem: When your partners have high employee turnover rates, it’s often difficult to maintain a strong relationship. You may have noticed this already. When you need assistance, you want to work with technical support experts—professionals who are regularly exposed to and therefore know the ins and outs of their…
Nicholas SalemOctober 4, 2018