Non-Profits
There's a lot riding on your year-end online fundraising efforts, even more so this year when many events and activities have been paused during the coronavirus pandemic. The year-end giving season is always a valuable opportunity to engage with supporters and fans, whether your goal is fundraising or deepening relationships. There is considerable evidence that charitable giving has been strong this year, despite the personal and family hardships that many have encountered. Nonprofits and charities play a key role in the social and emotional fabric of our communities, and your supporters demonstrate that through their generosity. No doubt your team has begun planning its year-end fundraising campaigns. Here are 10 online fundraising techniques to help you supercharge your year-end efforts. 1. Think Multichannel Year-end charitable giving appeals succeed when they are multichannel — when you're able to reach out and connect with your supporters through postal mail, real-world events, email messaging, and social media. With the current pause on real-world events, it's even more important to coordinate messaging…